The latter, on the other hand, is a typeface rarely appropriate for reading at length. It’s imperative that the style of the typeface doesn’t distract the readers. The fonts for the body copy must always be readable and easy on the eyes. magazine text, book text, newspaper text, web content. The former is used in the body of the context – ex. Some make incorrect choices between body and display typefaces. It must be practical in the context of your design.Īmong the most common blunders novice typographers make is using the wrong font category. The font you choose must work where you intend to use it. Suitability is a vital element to consider during font selection. The font you choose should resonate with them. This is especially important if your market involves very specific demographics. The audience is also an important factor you need to consider.
This is critical because if the font doesn’t complement or boost the message of your design, it will create a visual disconnect instead. It’s important that the font you pick presents the same mood or “personality” as your brand. This way, you can save time and resources as you already know the style you want to use. It must accurately convey the message or purpose of your design.īefore you search for the possible typefaces to use, it’s smart to have an idea on how you want viewers to look at or interpret your design. Your primary objective when choosing a font is to make sure it is suitable for the design project. Bad font choices often distract viewers from the message of the design. Needless to say, it’s a significant factor in influencing how people will perceive your work or brand. Your choice of fonts typically sets the tone for the overall look of the design. As such, your font choices must be appropriate, relevant and purposeful. It’ the part of the design that viewers see – and judge- on the get-go. More than the overall design of a web or graphic project, it’s the typography that receives the first at-a-glance impression. What your choice of attire does for you has the same purpose as your font selection. But one thing remains the same: there is always a level of appropriateness to think about. The clothes you wear say something about several aspects of your life: your personality, your style, your age (or the age you want to project), your social and economic background, and the impression you wish to convey to the public.ĭifferent situations and events call for different outfits. Importance of Font Choicesįor most designers, choosing the right font for a design project is much like choosing the right outfit to wear to an event. Another example, 10-point Calibri Italic and 48-point Calibri Bold are two different fonts, but the same typeface. On the other hand, the font is how the design is presented – it is what you use.įor example, Times New Roman – as is – is a typeface 12-point Times New Roman Bold is a font. To clarify, the typeface is the design – it is what you see.
However, they are typically used interchangeably without sacrificing the message of the context today. Technically, the two terms don’t mean the same thing. A lot of people confuse fonts as typeface and vice versa.
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